Steve Jobs

Innovation distinguishes between a leader and a follower.

If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.

Your time is limited so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important have the courage to follow your heart and intuition.

In most people's vocabularies design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me nothing could be further from the meaning of design.

Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools they'll do wonderful things with them.

It's not a faith in technology. It's faith in people.

Sometimes life hits you in the head with a brick. Don't lose faith.

Each year has been so robust with problems and successes and learning experiences and human experiences, that a year is a lifetime at Apple. So this has been ten lifetimes.

Sometimes when you innovate you make mistakes. It is best to admit them quickly and get on with improving your other innovations.

I've always wanted to own and control the primary technology in everything we do.

Design is a funny word. Some people think design means how it looks. But of course if you dig deeper it's really how it works.

I want to put a ding in the universe.

Pointing is a metaphor we all know. We've done a lot of studies and tests on that and it's much faster to do all kinds of functions such as cutting and pasting with a mouse so it's not only easier to use but more efficient.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations all pride all fear of embarrassment or failure - these things just fall away in the face of death leaving only what is truly important.

Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet keep looking. Don't settle. As with all matters of the heart you'll know when you find it.

Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful that's what matters to me.

The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages and it's going to be in the dark ages for the next 10 years or certainly for the rest of this decade.

I think we're having fun. I think our customers really like our products. And we're always trying to do better.

The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point it's because we don't think you can make a great tablet with a seven-inch screen.

Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.