A lifetime contract for a coach means if you're ahead in the third quarter and moving the ball they can't fire you.
Louis Leo "Lou" Holtz (born January 6, 1937) is a former American football player, coach, and analyst. Holtz is the only college football coach to lead six different programs to bowl games and the only coach to guide four different programs to the final top 20 rankings.
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Read more about Lou Holtz on Wikipedia.