The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company and we have great processes. But that's not what it's about. Process makes you more efficient.
Innovation distinguishes between a leader and a follower.
If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
Your time is limited so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important have the courage to follow your heart and intuition.
In most people's vocabularies design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me nothing could be further from the meaning of design.
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A great person attracts great people and knows how to hold them together.
The key to realizing a dream is to focus not on success but on significance - and then even the small steps and little victories along your path will take on greater meaning.