Personal identity seems like it's just such an American archetype from Holly Golightly re-inventing herself in 'Breakfast At Tiffany's' to Jay Gatsby in 'The Great Gatsby.' It seems like the sort of archetypal American issue. If you're given the freedom to be anything or be anyone what do you do with it?
Charles Michael "Chuck" Palahniuk (born February 21, 1962) is an American novelist and freelance journalist, who describes his work as "transgressional" fiction. He is the author of the award-winning novel Fight Club, which also was made into an acclaimed film of the same name.
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Read more about Chuck Palahniuk on Wikipedia.