Truthful words are not beautiful, beautiful words are not truthful. Good words are not persuasive, persuasive words are not good.
Laozi (also Lao-Tzu, literally "Old Master") was an ancient Chinese philosopher and writer. He is known as the reputed author of the Tao Te Ching, the founder of philosophical Taoism, and a deity in religious Taoism and traditional Chinese religions.
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Read more about Lao Tzu on Wikipedia.