Calvin Coolidge

Advertising is the life of trade.

You can't know too much but you can say too much.

When a great many people are unable to find work unemployment results.

The man who builds a factory builds a temple that the man who works there worships there and to each is due not scorn and blame but reverence and praise.

Never go out to meet trouble. If you just sit still nine cases out of ten someone will intercept it before it reaches you.

Christmas is not a time nor a season but a state of mind. To cherish peace and goodwill to be plenteous in mercy is to have the real spirit of Christmas.

We need more of the Office Desk and less of the Show Window in politics. Let men in office substitute the midnight oil for the limelight.

We cannot do everything at once but we can do something at once.

There is no force so democratic as the force of an ideal.

The business of America is business.

Four-fifths of all our troubles would disappear if we would only sit down and keep still.

It takes a great man to be a good listener.

Don't expect to build up the weak by pulling down the strong.

Prosperity is only an instrument to be used not a deity to be worshipped.

When people are bewildered they tend to become credulous.

You know I have found out in the course of a long public life that the things I did not say never hurt me.

The government of the United States is a device for maintaining in perpetuity the rights of the people with the ultimate extinction of all privileged classes.

All growth depends upon activity. There is no development physically or intellectually without effort and effort means work.

Economy is the method by which we prepare today to afford the improvements of tomorrow.

Industry thrift and self-control are not sought because they create wealth but because they create character.

I have found it advisable not to give too much heed to what people say when I am trying to accomplish something of consequence. Invariably they proclaim it can't be done. I deem that the very best time to make the effort.

Civilization and profit go hand in hand.

No nation ever had an army large enough to guarantee it against attack in time of peace or ensure it of victory in time of war.

Men speak of natural rights but I challenge any one to show where in nature any rights existed or were recognized until there was established for their declaration and protection a duly promulgated body of corresponding laws.

They criticize me for harping on the obvious, if all the folks in the United States would do the few simple things they know they ought to do most of our big problems would take care of themselves.

When more and more people are thrown out of work unemployment results.

In the discharge of the duties of this office there is one rule of action more important than all others. It consists in never doing anything that someone else can do for you.

When large numbers of men are unable to find work unemployment results.

It is only when men begin to worship that they begin to grow.

Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.

The nation which forgets its defenders will be itself forgotten.

Mass demand has been created almost entirely through the development of advertising.

No man ever listened himself out of a job.

If I had permitted my failures or what seemed to me at the time a lack of success to discourage me I cannot see any way in which I would ever have made progress.

If you don't say anything you won't be called on to repeat it.

I have never been hurt by what I have not said.

Perhaps one of the most important accomplishments of my administration has been minding my own business.

We draw our Presidents from the people. It is a wholesome thing for them to return to the people. I came from them. I wish to be one of them again.

Nothing in this world can take the place of persistence. Talent will not, nothing is more common than unsuccessful people with talent. Genius will not, unrewarded genius is almost a proverb. Education will not, the world is full of educated failures. Persistence and determination alone are omnipotent.